Press information
For journalists, editors, and researchers
Synpro Media is a PR agency working with Dream In Miles — a network of nine cultural travel newsletters serving the Irish, Scottish, and Italian diaspora. This page provides background for journalists who have received a pitch from us or who are researching the newsletter industry.
Network overview
169,000+
Combined subscribers
9
Publications in network
~60
Net new subscribers/day
3+
Years publishing daily
Publications
| Publication | Focus | Subscribers |
|---|---|---|
| Love Ireland | Irish culture, travel, diaspora identity | 64,000+ |
| Love Scotland | Scottish culture, heritage, travel | 42,000+ |
| Love Italy | Regional Italy, food, slow travel | 29,000+ |
| Dream In Miles | Slow travel philosophy, cross-brand | 15,000+ |
| Love France | Regional France, art de vivre | 7,000+ |
| Love South Africa | Landscape, food, Cape culture | 5,000+ |
| Love London | London neighbourhoods, rituals | 3,000+ |
| Love New York | Boroughs, immigrant culture | 1,000+ |
| Love Netherlands | Dutch culture, newest brand | 67+ |
Audience profile
- ~70% female
- Ages 35–65 (median)
- ~58% US-based, ~37% UK, Ireland, and Commonwealth
- Irish, Scottish, and Italian diaspora — heritage-connected
- Average session duration: 65–87 seconds (approx. 2× industry average)
- Growth: organic only — zero paid acquisition campaigns since launch
Press angles currently available
- Bloomsday as diaspora identity event — 64,000 Irish-Americans who mark June 16 without reading Ulysses. Full article available on request.
- The American Highland Games circuit — 170+ events across the US, 42,000 Scottish-diaspora newsletter subscribers who attend. Full article available.
- Celtic founding of America — 8 Irish-born signers of the Declaration, 11 of Scottish descent. The diaspora connection to July 4. Full article available.
- 169,000 subscribers, zero paid acquisition — Newsletter business model study: what diaspora-identity loyalty looks like vs. general-interest churn. Full article available.
- The emotional logic of diaspora travel — Why Irish and Scottish diaspora women travel differently, and what 169,000 newsletter subscribers reveal about roots tourism. Full article available.
Contact
Alex Monroe
Synpro Media
[email protected]
All articles are available to share on request. Subscriber data can be verified via Substack public subscriber counters. Happy to arrange background conversations or provide additional statistics.