Newsletter PR Agency
We grow newsletter audiences through press, content, and discovery.
Synpro Media runs PR campaigns for independent cultural media brands — press outreach, seasonal story campaigns, and audience discovery tools.
What we do
Press Outreach
Identify and pitch journalists who cover travel, culture, diaspora, and independent media. Seasonal story pitches, feature placements, and editorial introductions.
Reactive PR
Monitor relevant news daily. When a story breaks — Irish politics, Scottish culture, Italian heritage, genealogy trends — pitch journalists within 24 hours. A 169,000-reader network is a credible source credential.
Discovery Tools
Microsites and external content that routes search audiences to client publications. Examples: Irish surnames guide, Scottish clans guide, Italian surnames guide, French heritage guide, Dutch surnames guide — each targeting high-intent heritage searchers.
Campaign Strategy
Seasonal press calendars mapped to cultural events, diaspora moments, and editorial windows. 6–8 weeks forward planning per campaign.
Current work
Synpro Media currently works with Dream In Miles — a network of nine cultural travel newsletters covering the Irish, Scottish, Italian and European diaspora, with 169,253 subscribers across publications including Love Ireland (64,000+) and Love Scotland (42,000+).
Get in touch
If you're a journalist covering travel, culture, diaspora, or the newsletter industry, we'd be glad to hear from you.
[email protected]